U.S. Fish & Wildlife Service

PROJECT: Fully integrated campaign strategy

The USFWS came to us with the primary challenge of trying to increase YAYA volunteer participation and the secondary challenge of getting more YAYAs onto the reservations. My team's campaign focused on targeting Adventure Seekers with the message Find Your Adventure. By bringing these exciting and unexpected volunteer opportunities to the forefront, we appeal to their thrill-seeking needs. We recommended the USFWS reach out to outdoor bloggers, host blogger events, design a campaign microsite, update their current app to make experiences on the refuge more memorable/shareable, and (obviously) provide cool swag Adventure Seekers would be proud to show off.

Work done with Mojo Ad at the University of Missouri