PROJECT: Print Campaign
Tyler Technologies is a software company focused on serving the public sector. From first responders to courthouses at all levels of government, Tyler provides technology solutions that serve their audience.
One of the challenges of providing technology to the public sector is that there are varied levels of technology. and more often, many of these systems are a bit behind the trends. Rather than try to sell Tyler as the most cutting-edge solution, we wanted to send the message that Tyler Technologies has the capability to meet them wherever they are at. Whether they are ready for a cloud based solution or something much simpler, Tyler has a wide range of solutions.
In this campaign, we focused on placing the Tyler logo seamlessly into a setting familiar to each sector with the constant headline, “Tyler is there” nearby. Each ad is tailored to a specific sector with both its language and imagery.