TruGreen Mosquito Defense
PROJECT: Brand Identity, Customer Communications, Sales Collateral, Direct Marketing, and more.
TruGreen has been in the lawn care business for over 40 years, but in 2017 they began their venture into mosquito control. While the “TruGreen” name holds equity in the new market, they were in need of a sub-brand that worked harder against established competitors in the mosquito control industry, but still blended seamlessly within their current brand family.
Once we had a brand design and strategy in place, we had to build the the brand up from the ground up. Everything from the customer communications, tools and collateral for the sales team, direct marketing, and more.