TruGreen Mosquito Defense
PROJECT: Branding, Customer Communications, Sales Collateral, Direct Marketing, and more.
TruGreen has been in the lawn care business for over 40 years, but in 2017 they began their venture into the mosquito control industry. While the TruGreen name still holds equity in the new market, they were in need of a sub-brand that worked harder against established competitors in the space, while still working within the brand family.
Once we had a brand design and strategy in place, we had to build the ground from the brand up. Everything from the customer communications, tools and collateral for the sales team, direct marketing, and more.