PROJECT: Fully Integrated Promotional Campaign
TGIF International came to our agency looking for campaign collateral that could be used to drive customers into their restaurants all over the world to watch World Cup games. As the World Cup and soccer as a sport are even bigger outside of the US, having a campaign that screamed soccer was imperative. By putting a soccer ball with the Fridays stripes at the forefront of every piece, we were able to build a quick connection between Fridays and soccer.
Work done at Agency Creative